Download PDF Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL (Que Biz-Tech), by Ann Marie van den
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Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL (Que Biz-Tech), by Ann Marie van den
Download PDF Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL (Que Biz-Tech), by Ann Marie van den
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Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!
Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.
So…what’s your crisis communications plan?
Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable.
You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.
When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win.
- Understand the radically new dynamics of today’s crises
- Anticipate what might happen, so you can get ahead of any crisis
- Establish crisis response roles, teams, and notification/activation processes
- Use free and low-cost services to monitor online chatter for signs of trouble
- Respond in real time, before your crisis escalates
- Calibrate your response to the realities of what’s happening
- Effectively integrate social media best practices throughout your response
- Avoid the disastrous mistakes panicked organizations often make
- Regain control of your organization’s identity across the web
- Sales Rank: #623313 in eBooks
- Published on: 2013-04-09
- Released on: 2013-04-09
- Format: Kindle eBook
Most helpful customer reviews
4 of 4 people found the following review helpful.
Very Useful Social Media Crisis 101 for Any Business
By Danny Brown
It used to be easy. Your company would make some kind of error, and you'd determine if you needed to buy any media ads to deflect any negativity, or if you could ride it out because no-one was really taking any notice of a complaint because it was fenced in at a local level.
Then social media arrived and changed the game.
Now, angry customers had multiple forums to share their grievances on, and news and media outlets waited for the next social media crisis to arrive. Brands were [mostly] unprepared for this new open source feedback forum, and paid for it in negative reactions across multiple different networks. This is where "Social Media Crisis Communications" comes into play.
A solid 101 for any business that needs to deal with their own crisis - whether it be created on social media, or the flamed fanned by social media - this book shares example and case studies of companies that have had their own social media crisis, and how they dealt with it.
It provides a great framework on how to keep abreast of not only your brand, but that of your competitor as well, and the customers (existing and potential) in-between both. It also offers defined roles and responsibilities of key players within the organization when a crisis hits, and how multiple departments should work together to minimize damage.
The only reason I haven't given this book a 5-star rating is I would have liked to have seen more details about what impact these crises had on various companies involved. Were shares affected; did they lose customers; were any internal investigations initiated, etc. It may be that this information wasn't available, in which case my thoughts are moot.
I'd also liked to have heard more about smaller. lesser-known companies. As social media permeates more businesses, from the large organizations down the the SMB and solo entrepreneur, have there been any incidents where a small company or solopreneur has had to deal with a crisis, and did their lack of size impact their ability to respond?
However, these are two minor quibbles in the grand scheme of things. This is a great read for businesses of all sizes and, as we move into a more social media-led business landscape, will prove to be a valuable resource to have handy when crisis comes calling.
0 of 0 people found the following review helpful.
"Social Media Crisis Communications - Preparing for, Preventing, and Surviving a Public Relations #FAIL" delivers. 5-Stars.
By Jon Aston
How do you keep your head in the midst of a crisis? You have a plan. In an age when information spreads globally in minutes - and when customers expect to be heard and responded to - you won't have time to plan as a crisis unfolds. In clear, concise language, this book provides all the information you need to develop a crisis communications plan in the age of social media.
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